In professional SEO services the program that allows users to search and shows the content related to the keywords that the user has typed is called a search engine. People use the search engine for research, to find information, shopping or to find entertainment.
Following are some examples of a popular search engine:
What is SEO?
Some people don’t know what SEO is. SEO stands for search engine optimization. It is the process of optimizing the result of the user’s search. Optimization means to modify to achieve maximum efficiency in storage capacity and time. Through SEO, one can increase the traffic on one’s website.
Website ß Search engine ß Traffic
Kinds of SEO:
There are two types of SEO:
What is Organic SEO?
Organic SEO is also known as the non-paid SEO, and it is referred to as the technique or method which is used to rank your web page high in search engine results using an algorithm.
On-Page SEO is done on the same website. The owner of the website can also control this type of SEO. Some special keywords or algorithms are used to rank the web page high in the result.
Off-page SEO consist of the factors that occur off your website. In this kind of SEO, the website backlinks are given on another website or social media advertisement or promotions.
What is Paid SEO?
In paid SEO, the website owners pay for the website to have their web pages on the top of the result showed by the search engine for specific keywords. This SEO lists the paid website’s webpages on the top when the search query contains that keyword.
Let consider a situation to see the difference between paid and organic SEO.
You want to buy a phone online
You type the “buy iPhone 11 online” in the Google search engine bar
In nanoseconds, many web pages related to this will be listed on the search result list.
The topmost result is paid and after that result, the other web pages are an example of non-paid SEO or organic-SEO.
Why your website needs SEO:
In today’s world, where almost every business has started its online business, only a few web pages are listed on the first page of search engine results. The website with SEO ( paid or unpaid ) shows up on the first page. The websites that appear on the first page have more chances of gaining more traffic, but what about the websites that don’t appear on the first page? Their business can suffer setbacks.
Think about what will happen if your web page does not appear on the first page. Your business suffers a major setback. Only a few people can get to your website.
What will be the solution to this problem? The only solution to this problem is SEO. SEO will not only take you on the high rank on the search engine result page but will also help your business to grow more.
According to some research, SEO will boost a storm of customers on your website. And your business has more chances to expand. So that’s why search engine optimization is essential for your website. SEO will not only rank your web page high but also improves your user experience and usability. People trust the search engine, which is being used by the user, so they often open the link that appears on the first page.